The Online War Between Google And Microsoft Rages On
Microsoft is quickly trying to take over this and that, jumping onto the search engine seen with Bing then pushing to get in with Apple. Working to collaborate with Yahoo and then taking hold of the searches on Facebook. Microsoft is pushing and pushing hard to get back on the map and although they have yet to take a significant piece of the pie, it is obvious that they have only one goal, to take back the web from Google.
Interestingly enough, there has been little response from Google regarding these actions by Microsoft, yet they must be feeling the heat. After all, even though Microsoft does not yet pose a major threat in the online marketplace, if they continue on the path they are on, they very well could.
Perhaps the newest news on the Google front is their first response to all of Microsoft’s moves. Google has the Wave and of course Buzz and now they will be taking over Aardvark. In case you don’t know what Aardvark is, it is a social search tool; one that allows users to ask a question and have it answered within minutes by an expert on the topic.
Now while this may seem like a strategic move to increase their web space, this acquisition by Google will not only give them another source of customer service and satisfaction on the web, but also another avenue for advertising. And as everyone knows that is how they have made it big through their innovative ways to integrate customer service and advertising.
For the moment and probably a few moments to come, Google will remain on top, but not if Microsoft has anything to say about it. And although Microsoft has many things going for it, it will really take a miracle for them to even come close to accomplish giving Google a run for their money, but you can never tell.